Japanese Companies Active in Brazil Today
Japanese companies in Brazil have continued to operate even amid the harsh conditions of the pandemic. As the COVID-19 pandemic begins to calm down and new values aimed at sustainability are required, this series will introduce the current status of Japanese companies active in Brazil. This is a project sponsored by the Japanese Chamber of Commerce and Industry in Brazil. Reprinted from the Newspaper Brasil Nippou.
Stories from this series
Part 8: BBBR Group Aiming to be the Only One
March 2, 2024 • Tomoko Oura
In the eighth installment, we spoke with Takamasa Kuratomi (40 years old, from Kanagawa Prefecture), president of the BBBR Group. He moved from Japan to Brazil in 2004 at the age of 21, and currently runs four companies. BBBR Group's four businesses ① BBBR Consulting : Consulting for JICA's ODA (Official Development Assistance) projects, providing business support to Japanese small and medium-sized enterprises in Brazil and helping to solve overseas issues through Japanese companies' technology. ② Latin Alimentos : Imports …
Part 7: Yamato Group's commitment to "Japanese flavors"
Feb. 2, 2024 • Tomoko Oura
In the seventh episode, we spoke with Honda Minami, director of Yamato Group (represented by Honda Soichiro). Today, the company offers food service services such as "Ramen Wa," a restaurant that is known to almost all Japanese people living in São Paulo, "Espasso Wa," a Japanese restaurant that offers a wide range of menu items from sushi and rice bowls to set meals and Japanese go-go curry, and "Wa Cake," a cafeteria that offers a variety of cakes and breads …
Part 6: Canon Brazil aims to create a society where everyone can live happily under the concept of "coexistence"
Jan. 19, 2024 • Tomoko Oura
In the sixth episode, we spoke with Shohei Korizawa, Senior Director of Canon Brazil. The company's office is located in a corporate building next to the Conceição metro station, a short distance from Paulista Avenue where many Japanese companies are based, and where many Japanese people live. In Brazil, in addition to selling Canon products such as cameras, multifunction copiers, and printers, the company is also focusing on selling solutions (methods for solving business problems) that incorporate the company's AI …
Part 5: Toyobo Brazil attracts attention with its biological pesticides
Dec. 1, 2023 • Tomoko Oura
In the fifth episode, we spoke with Yasuyoshi Fujii, President of Toyobo Brazil. In 1953, Japanese immigration to Brazil resumed in earnest. Two years later, in 1955, the company entered the Brazilian textile business. The company has expanded its business while making use of its strengths to adapt to the changing times, and today there are high hopes for a sustainable biological pesticide business derived from the technology of the textile business. Biological pesticide business has grown rapidly in the …
Part 4: Ajinomoto Brazil's penetration into the diet of ordinary people
Nov. 17, 2023 • Tomoko Oura
In the fourth installment, we spoke with Shigeo Nakamura, president of Ajinomoto Brazil. After the war, Japanese immigration to Brazil resumed in 1953, and Ajinomoto expanded into Brazil three years later. Throughout its 67 years in Brazil, Ajinomoto has supported the people's diet. The Little Ajinomoto Company Challenge "Little Ajinomoto" is the nickname given to Ajinomoto Brazil. It comes from the fact that among the overseas subsidiaries of the globally expanding Ajinomoto Group, Ajinomoto Brazil is the only one that …
Part 3: Epson Brazil: Committed to energy and resource conservation
Nov. 3, 2023 • Tomoko Oura
In the third installment, we spoke with Takeshi Yasue, president of Epson Brazil. Epson, a global technology leader, sees Brazil as a strategic market and is focusing on home and office printers, textile printers, and video projectors. "Efficient, compact and precise" technology that matches the SDGs The Epson Group, known worldwide as a leader in the printer industry, is headquartered in Japan's Seiko Epson Corporation and has annual sales of approximately 1 trillion yen worldwide. After opening a sales base …
